Pictimate

Floor-coating contractors sell a finish the customer has never seen on their own floor. Before anyone commits, they want to know two things: what it will look like, and what it will cost. That usually means a site visit, and a quote that arrives days later.

Pictimate gives each contractor their own branded page. A homeowner uploads a photo of their garage, sees it in the contractor's finishes, and gets a price built from the contractor's own rates. The contractor gets a lead with the photo, the finish, and a number the customer has already seen.

Selling it taught me as much as building it. Contractors never replied to a description of the product. They replied when I had already built a page with their logo on it. So now I build the page first.

Pictimate is live at pictimate.com, with a paying customer.